Granada CF — Official 24/25 Kit Launch
Granada CF — Official 24/25 Kit Launch
Granada CF — Official 24/25 Kit Launch
A new kit is more than fabric. for granada cf, the 24/25 launch had to say who the club is — a city, a badge, and the people who wear it. our job was to put that into film, and make it work everywhere: stadium screens, social, and a phone held in one hand.
Date
jun 2025
Client
Granada C.F.
SERVICES
Brand Experience Production
INDUSTRY
SPORT
Credits
Production - MTS Media ,
Creative Direction - Raúl Martínez · Fran Ortega ,
Director - Raúl Martínez ,
Director of Photography - Fran Ortega ,
Production Coordinator - Javi García ,
1st AC - Nacho Godoy ,
Gaffer - Paul Walter ,
Spark - A. P. Domínguez ,
Drone Operator (FPV) - Guillermo Salcedo ,
Still Photography - Paula · Antonio Castilla,
Editing & Visual Effects - Raúl Martínez,
Colorist - Rubén Casss,
Mixed Media - Pinefolio,
Equipment Rental - Visualrent · Alquilavisual · Reely Rental,
Credits
Production - MTS Media ,
Creative Direction - Raúl Martínez · Fran Ortega ,
Director - Raúl Martínez ,
Director of Photography - Fran Ortega ,
Production Coordinator - Javi García ,
1st AC - Nacho Godoy ,
Gaffer - Paul Walter ,
Spark - A. P. Domínguez ,
Drone Operator (FPV) - Guillermo Salcedo ,
Still Photography - Paula · Antonio Castilla,
Editing & Visual Effects - Raúl Martínez,
Colorist - Rubén Casss,
Mixed Media - Pinefolio,
Equipment Rental - Visualrent · Alquilavisual · Reely Rental,
Rebrand
Plugin ecosystem
UI/UX
The challenge
Kit launches follow a formula: slow motion, big music, players staring into the distance. Granada deserved more than a formula. The club needed athletic intensity and a real story in the same piece — one that speaks to the fan who has spent thirty years in the stands and to the one buying their first shirt.
The challenge
Kit launches follow a formula: slow motion, big music, players staring into the distance. Granada deserved more than a formula. The club needed athletic intensity and a real story in the same piece — one that speaks to the fan who has spent thirty years in the stands and to the one buying their first shirt.
The Solution
We built the film around the places where the badge actually lives: the stadium, the city, the Alhambra,the Armilla Air Base. First-team players, real locations, one visual language. No stock epic. A launch that looks like Granada because it was made from Granada.
The Solution
We built the film around the places where the badge actually lives: the stadium, the city, the Alhambra,the Armilla Air Base. First-team players, real locations, one visual language. No stock epic. A launch that looks like Granada because it was made from Granada.
The Process
A guild production, end to end. Direction, cinematography, FPV, stills, edit and color — each stage signed by the specialist who owns it. Shot in 5 days across 9 locations, delivered as a master film plus cutdowns for every format the club uses.
The Process
A guild production, end to end. Direction, cinematography, FPV, stills, edit and color — each stage signed by the specialist who owns it. Shot in 5 days across 9 locations, delivered as a master film plus cutdowns for every format the club uses.
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