Granada CF — Official 24/25 Kit Launch
Granada CF — Official 24/25 Kit Launch
Granada CF — Official 24/25 Kit Launch
A NEW KIT IS MORE THAN FABRIC. FOR GRANADA CF, THE 24/25 LAUNCH HAD TO SAY WHO THE CLUB IS — A CITY, A BADGE, AND THE PEOPLE WHO WEAR IT. OUR JOB WAS TO PUT THAT INTO FILM, AND MAKE IT WORK EVERYWHERE: STADIUM SCREENS, SOCIAL, AND A PHONE HELD IN ONE HAND.
A NEW KIT IS MORE THAN FABRIC. FOR GRANADA CF, THE 24/25 LAUNCH HAD TO SAY WHO THE CLUB IS — A CITY, A BADGE, AND THE PEOPLE WHO WEAR IT. OUR JOB WAS TO PUT THAT INTO FILM, AND MAKE IT WORK EVERYWHERE: STADIUM SCREENS, SOCIAL, AND A PHONE HELD IN ONE HAND.
Date
jun 2025
Client
Granada C.F.
SERVICES
Cinematic Brand Experience Production
INDUSTRY
SPORT
Rebrand
Plugin ecosystem
UI/UX
The challenge
Kit launches follow a formula: slow motion, big music, players staring into the distance. Granada deserved more than a formula. The club needed athletic intensity and a real story in the same piece — one that speaks to the fan who has spent thirty years in the stands and to the one buying their first shirt.
The challenge
Kit launches follow a formula: slow motion, big music, players staring into the distance. Granada deserved more than a formula. The club needed athletic intensity and a real story in the same piece — one that speaks to the fan who has spent thirty years in the stands and to the one buying their first shirt.
The Process
A guild production, end to end. Direction, cinematography, FPV, stills, edit and color — each stage signed by the specialist who owns it. Shot in 5 days across 9 locations, delivered as a master film plus cutdowns for every format the club uses.
The Process
A guild production, end to end. Direction, cinematography, FPV, stills, edit and color — each stage signed by the specialist who owns it. Shot in 5 days across 9 locations, delivered as a master film plus cutdowns for every format the club uses.
The Solution
We built the film around the places where the badge actually lives: the stadium, the city, the Alhambra,the Armilla Air Base. First-team players, real locations, one visual language. No stock epic. A launch that looks like Granada because it was made from Granada.
The Solution
We built the film around the places where the badge actually lives: the stadium, the city, the Alhambra,the Armilla Air Base. First-team players, real locations, one visual language. No stock epic. A launch that looks like Granada because it was made from Granada.
Credits
Production - MTS Media ,
Creative Direction - Raúl Martínez · Fran Ortega ,
Director - Raúl Martínez ,
Director of Photography - Fran Ortega ,
Production Coordinator - Javi García ,
1st AC - Nacho Godoy ,
Gaffer - Paul Walter ,
Spark - A. P. Domínguez ,
Drone Operator (FPV) - Guillermo Salcedo ,
Still Photography - Paula · Antonio Castilla,
Editing & Visual Effects - Raúl Martínez,
Colorist - Rubén Casss,
Mixed Media - Pinefolio,
Equipment Rental - Visualrent · Alquilavisual · Reely Rental,
Credits
Production - MTS Media ,
Creative Direction - Raúl Martínez · Fran Ortega ,
Director - Raúl Martínez ,
Director of Photography - Fran Ortega ,
Production Coordinator - Javi García ,
1st AC - Nacho Godoy ,
Gaffer - Paul Walter ,
Spark - A. P. Domínguez ,
Drone Operator (FPV) - Guillermo Salcedo ,
Still Photography - Paula · Antonio Castilla,
Editing & Visual Effects - Raúl Martínez,
Colorist - Rubén Casss,
Mixed Media - Pinefolio,
Equipment Rental - Visualrent · Alquilavisual · Reely Rental,
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